Extraordinary Genius

Norio Ohga asked without even lifting his head. “How much did they lower?”

“They lowered their retail price of 1,499 USD by half.”

Huh? They lowered it by so much? Never mind. Sony has digital video cameras in all tiers. From more than 100,000 USD broadcasting cameras to over 1,000 USD entry-level cameras.

Sony is the world’s market leader when it comes to the digital video camera. Even the Wind and Rain, Philips, and Thomson’s total cannot be compared to them.

Sony not only has high sales, but their profits are also high.

Although these two companies had snatched away some Chinese market shares, they are not good at digital video cameras.

Look at the Wind and Rain’s product. There are lots of issues and not many outstanding features. How can they compete with Sony? Both products are launched simultaneously, at around the same pricing, and Wind and Rain are surrendering now.

Wind and Rain’s sales must not be good, and that’s why they lowered their prices to attack the low-end market segment. But even if you all lower your prices, you all will not win Sony.

“Never mind. We have also launched our entry-level video cameras, and we can compete with them. Since they want to target the entry-level video camera segment, we will show them we can produce much cheaper cameras. We will introduce our latest entry-level video camera to the market and sell them below 1,000 USD!”

Norio Ohga’s assistant left to convey his instructions, and Norio Ohga lit a cigar. The Wind and Rain had always been against Sony in the past two years.

Do you think setting the HDV standards will guarantee you to make money? Even if you had set the standards, you must be able to sell your products. Standard is not patent, and what’s the point of setting it if you all don’t have any products?

Sony is unbeatable when it comes to digital video cameras!

This time, Sony will beat Feng Yu and re-enter the Chinese market with its digital video camera.

With Sony’s optical zoom technologies, other patent technologies, and experiences, they will surely succeed!

Others might say Feng Yu is a business genius and had suffered any losses before. This time, Sony will show the world that Feng Yu is not invincible! Sony and Norio Ohga will beat him!

......

“President, Wind and Rain brand had introduced a new digital video camera model, and it is positioned as an entry-level camera. They are selling it at 499 USD!”

“What? Why are they selling it at this low price?! Does that mean they had not to use any advanced technologies on it?” Norio Ohga does not think Wind and Rain can lower their HD digital video camera cost to so low.

“Their latest product is not HD digital video camera. It is a normal DV, and it’s very small. It is only palm-size, and it is easy to carry it around.”

Norio Ohga frowned. Why did Feng Yu introduce such a low-cost product? How can the footage from this DV be clear? It can only reach the standards three to four years ago.

Also, what’s the use of making it so small? The battery capacity and the circuit board inside will be small, and the footage will not be good.

“Are their footages in Standard-definition?”

“Yes. Their camera can only film in standard definition, and the battery can only last two hours. But the batteries can be changed or charged with a power bank. They have also increased their storage to 2GB. It is still using its flash drive and three times optical zoom. But they had added three times digital zoom.”

“Why do you think they introduce such a small digital video camera?” Norio Ohga asked.

“They should have realized they cannot compete with us in other tiers, and they focus on the low-end tier. The Wind and Rain brand will be known as a low-end digital video camera in the future!” Norio Ohga’s assistant exclaimed excitedly.

Norio Ohga looked at his assistant unhappily. “Did you forget about Wind and Rain Mobile phones? Don’t you know that they are the first company that combines digital cameras and mobile phones?”

The assistant thought for a while, and his eyes almost popped out of his sockets. “President, are you saying they are going to introduce a mobile phone with digital video camera functions? Is this product only a transition product? But how are they going to integrate a digital video camera into a small mobile phone?”

“If they are not going for video quality and are only personal uses, do you think the consumers will be interested? Even if the footage is blurry and cannot even reach Standard-definition, their phones will reach another level with this feature!”

Sony has also been researching combining digital video and mobile phones, but it isn’t easy. They still have not made any breakthroughs, and they are already lagging behind Wind and Rain Mobile when it comes to camera phones.

But Sony has a new idea. They want to combine digital cameras and digital video cameras. It is not using the digital video camera to take screenshots as photographs. It is combining both cameras.

This is inspired by Wind and Rain Mobile. If Sony can introduce this feature first, they can secure their position in the consumer digital camera market.

This will be a two-in-one product. This camera is equivalent to two cameras, and it will be more convenient and cost-saving for the consumers.

But it is extremely difficult to combine both technologies. They had no idea before, but they discover the way to do it now. They will lower the resolution of their video footage to make it work.

As long as the camera can take short video footage, they can improve on the quality later. After all, digital camera sales and demand are greater than a video camera. Of course, the cost of the digital video camera is much higher than the digital camera.

Hmph! Feng Yu is trying to combine technologies again, but he doesn’t know Sony had already started working on it. Our camera resolution, optical focus, etc., are so much better than you. Sony will be the consumer’s first choice when it comes to camera phones in the future!

Among the camera phones, another company has the potential to succeed. Sharp. If it weren’t for their other phone features suck, their sales would be much better.

The world’s first 1 million pixels camera phone is introduced by Sharp this year, and Sony is negotiating with Sharp to cooperate on developing a camera phone. This is to beat the Wind and Rain Mobile.

Norio Ohga firmly believes that they will surely win Wind and Rain Mobile!